微信运营（WeChat operations）

　 微信的运营（WeChat operations）

　WeChat public platform operators of the ten keys

　2013-07-02 10:34 share: A-A+

　(speed transit network columnist: Liu Zijun) about this time we are very concerned about the topic of "WeChat", WeChat public account operation difficulty is higher than other tools, after all, WeChat public account is closed, to get the user's attention is not an easy thing. But WeChat is not a panacea, not all industries are suitable for use, WeChat marketing advice before first look at the following ten things.

　First, investigate the industry and regional user base

　Why is the first research industry and regional user base? Because WeChat now has 300 million people, compared to ten population countries in the proportion is not too great, not all sectors of the people will use WeChat, so you have to know the use of WeChat in your industry many people, you store or city how many people in the region to use WeChat, if the quantity is less, do not recommend that you use WeChat marketing.

　Two, WeChat is a customer relationship marketing platform

　Many of my friends like WeChat and micro-blog is wrong understanding for the development of new client platform, WeChat is actually the main function to maintain customer and enhance customer relationship marketing platform, users of your product or enterprise based on a certain understanding will be concerned about, so if you want to rely on WeChat to find new clients as micro-blog the.

　Three, what you do is not positioning, but style

　Unless you are from the media, otherwise the enterprise products and enterprise culture has given WeChat public account you, so what you have to do is set the content style and character style, if you work in a creative Home Furnishing activities, may wish to put some interesting content, such as creative and unusual architectural design, creative arts, creative furniture etc.. Is your role as a WeChat style public number of operators, you are as ordinary customer service to communicate with users, or to business representatives to communicate with fans, a distinctive character, such as Durex, their customer service is called Du Du, Du Du Du Du has his own personality, because language style Tokebis interesting, so to attract a lot of fans to come worship, this will enhance the relationship between fans and enterprises, so as to increase the trust of the fans and the consumer. Therefore, the content and role style is the focus that everyone should pay attention to.

　Four, do a good job of guiding the content of public accounts

　I found a lot of customer account although registered for half a year, also added a lot of articles, but did not actually do content guide, only received a welcome message with selling properties of user attention, without prompting the user to get more information through what way. This time should learn about telecom No. 10000 call center, opened after the input 1 input 2 is what it is, what to do, so welcome information must be added to the boot prompt operation, so that the user will know how to use your WeChat account, which can greatly reduce the risk of the user to cancel the attention.

　Five. Provide content based on user preferences and data feedback

　When you have a certain amount of users, many users will receive feedback, you will know what is usually the point of view of articles or information to your users, this time you need to put the user data collected by Excel, and then according to the analysis, to provide content according to the data analysis of user preferences. Recently, a very hot American drama called "house of cards", which is based on user data analysis and shot out of popular TV drama.

　Six, WeChat's most effective way to promote the network

　There are many people sent messages to ask, how to promote the WeChat public account is the most effective, in fact, is a good choice, of course, your article will have value, Liu Zijun wrote the "WeChat public platform" quick start tutorial is by sharing user value. You can share some industry, technology or industry experience to add WeChat public account information to your target audience to get to know you and pay attention to you. If you have micro-blog and have a lot of active fans, it's also a good choice for micro-blog. Finally, the company's official website and industry forums.

　Seven, entity store WeChat promotion method

　The store is the best promotion methods in store leaflets, X frame, interior decoration into the WeChat two-dimensional code, if the products are affixed with WeChat two-dimensional code is better, but only posted a two-dimensional code of the customer can not get any benefits they will pay attention to you, so we must add the discount promotion activities, through the with the WeChat public account can immediately get what concessions, so you can attract customers active attention, but this is not enough, the customer end is likely to cancel the attention, so to set up a series of activities such as combination of attention after the regular lottery, let the customer pay attention to regular public account of your message.

　Eight, how to attract users to pay attention to accounts?

　Attract users attention, in addition to their own resources in the place of two-dimensional code, but also in detail, such as account names, avatars, profiles and so on.

　1, let us talk about the name, the name may not be certain brand WeChat official, such as feeling and enterprise website, let you feel not what can do, the best is the only brand name or brand name with the industry word, if your brand awareness is not high can be named with the brand name was industry word, such as a certain brand clothing wholesale, wholesale clothing search so that users can find you, there are a lot of account get thousands of people are concerned by this way.

　2, then is the head, now more popular products in micro-blog or WeChat pictures, such as millet mobile phone, some will put the company's brand of cartoon characters, and is LOGO, this is according to the enterprise brand promotion need to do, if anything is the preferred brand cartoon characters.

　3, do not write the best introduction of company and the company's main business, it is best to highlight the individual account, can help customers solve what problem or preferential information, such as the introduction of "WeChat account only hearsay hearsay to save Chinese Internet gossip, only to save China entrepreneurs. "Who cares about gossip, who cares about it?" and Starbucks's WeChat account profile, "get more coffee knowledge, experience more exciting activities," join WeChat's Starbucks third living space." If you are a restaurant or chain enterprise, you can write the promotional information in the introduction, for example, 99 Fen directly wrote "send tartary buckwheat tea, first come first served.""

　Nine, WeChat activities planning

　WeChat planning activities must first consider not you how much discount, or preferential much, but your activities are interesting, how to make good use of unique WeChat functions, and can be the perfect combination of business activities. For example, Starbucks, once made a piece of text, and then let us first 10 seconds, you can participate in activities, which not only enhance the user's sense of participation, and the perfect combination of the speech characteristics of WeChat, said that the user selection can also follow the most interesting, and then the excellent record for everyone to share, not only to the user is fresh, but also left a deep impression on people.

　Ten, WeChat public accounts operating customer service

　I believe that many companies are looking for WeChat or micro-blog account inside the company and do, this may be the micro-blog era, but WeChat is not the same, the user interaction enthusiasm is very high, since I write WeChat tutorial, have received hundreds of messages every day, which is 20-30 user question. And I was on micro-blog, only a few months to ask users questions, compared to, indeed incremental many, so WeChat marketing is best equipped with full-time customer service.

　If you are interested in WeChat marketing, want to communicate with me, you can add me WeChat number: liuzijuncom, or in WeChat search Liu Zijun, or on Sina micro-blog, @ Liu Zijun's micro-blog.

　Often have a lot of friends and students in the WeChat public number message, we will ask some of the WeChat operating experience, summed up some WeChat network today Yingda marketing experience, we will WeChat public account operations experience summed up some friends for reference and guidance.

　1, WeChat does not have any marketing marketing tips, the fight is the investment and execution, not to want to get into a lot of fans is not possible, do not just stare at 3 months to get 900 thousand fans of the first case, I invested much money, how much human, if you don't want to spend too much money and you can choose to invest the time, plus the execution in place, you can achieve the same goal.

　2, new start learning playing WeChat, from the quality of WeChat began to learn, remember those good game player method, the best day will be able to take down, where you compare can do better, more conducive to their future operations.

　3, clear each communication, interaction, push the object of who, the reader to this person more understanding, the higher the degree of trust, including his company position, name, contact information.

　4, simple is power, don't put themselves into WeChat public account function application of universal, free music, chatting robot, these functions will only dilute the core value of the business, please delete these functions, simple is power.

　5. The purpose of WeChat's operations is to maintain customer relationships and spend 99% of their time developing customer trust. Don't worry about promotions. You can spend 29 days a month cultivating customers, and 1 days may be more effective. Please forget to sell it for the time being.

　6, do not be busy every day, push a lot of content to potential customers, create a topic that can communicate with readers,

　You know, all the value comes from communication, push good content, it is better to communicate with the readers carefully and carefully.

　7, and want to create more opportunities for readers to communicate, we must ask readers more questions. Ask readers when they like to receive the content, and hope that the readers will make more comments and so on.

　8, don't be those 3 months 1 million fans case dizzy, more fans, if can't translate into value, still useless. The fans we need, the target fans, the quality of the fans are more important than the number of fans.

　9, release the article doesn't have to be a long and minute statement can make the readers think, the best, the general space in the three hundred words.

　10, pay attention to competitors WeChat, if you pay attention to the 50 competitors WeChat, there will be 50 accounts in teach you how to do WeChat marketing. All you have to do is optimize all of them. Remember: competitors are the best teachers.

　11, careful analysis of their own industry, whether you need to use the WeChat public platform, in fact, many small and medium-sized enterprises and the individual boss, as long as the use of WeChat circle of friends can do business, such as barber shops, beauty shops, restaurants, restaurants etc..

　12, how to create content, the content must be original, not necessarily, if you do not want to build the first industry leader, content must be original, but you must do one thing, is to join their own views!

　13, we respect customers, but please do not curry favor with customers, cancel the concern sooner or later will cancel the concern, as long as you have been providing value, the left behind will always stay.

　14, WeChat marketing depends on channels, the advantage of having channels is that every day you can get a steady fan, rather than a day into 500 fans, and then 3 days without fans attention.

　15, do WeChat marketing is to do personal WeChat, or do WeChat public accounts, I think these two are not contradictory. If you can take into account the operation, operation of 1 to 2 individual shops, with individual WeChat operation, if it is large, must use the public accounts.

　16, don't be WeChat marketing case 1 million case fans become dizzy with success, that is not true, that is the real case, you need to analyze, they put much manpower and material resources, marketing case bluff now more careful to do their own WeChat business.

　17, do WeChat marketing is very slow, fans precipitation will take a lot of time, usually need 3 months precipitation time, to receive some effects and profits, the most important thing is to keep on going.

　18, in order to obtain a large number of fans in a short period of time, we must rely on the media. Remember: success depends on the media. Of course, to choose the appropriate media combined with their own actual situation, is in print or online media or radio and television media.

　19, persistence is very important. When you write an article, the reader doesn't necessarily approve of you, but when you write the 50 to the 100, the reader will recognize you, so it's the most important thing to insist on.

　20, pay attention to interaction. Because it does not like micro-blog, it can attract a large number of people to forward and comment, only through the communication with customers to obtain customer trust.

　21, in preparation for marketing products before, do a good job of product marketing planning, push the content of the most important, because the content will directly affect the reader's purchase, content preheating is the best way.

　22, now we have a misunderstanding, hope all through the WeChat marketing to achieve, to customers to buy the products before, don't forget to let customers dial telephone orders, communicating with the people who buy the most can solve the question.

　23, WeChat marketing, the best combination of other products of the Tencent are used together, such as QQ and QQ spaces are used together, better marketing results achieved, because the future of mobile internet marketing will be to relationship marketing chain.

　24, do WeChat marketing is equivalent to doing an industry fine publication, the key lies in the quality of content. High quality content will be shared by many people, and virus marketing will be formed. Small and beautiful content strategy.

　25, WeChat's function itself has fixed, and really make WeChat marketing play a role is to use WeChat marketing behind that person.

　26, someone asked: is WeChat marketing tool? I said, do you think that is, don't you think it is not a knife, you use it to kill it is a tool you abandoned is a piece of broken iron. Don't argue with people. Tencent knows it well.

　27, many grassroots to WeChat by micro-blog big play, want to get a WeChat large, this approach doesn't work, unless you can get a lot of fans in a very short time, and is a regular, irregular operation is easy to be blocked WeChat Tencent, marketing is more suitable for enterprises.

　28, do the precise keyword reply function, so that can guide the reader,

　By what means do you better understand yourself and your business and gain the trust of your readers?.

　29, for WeChat certification, to enhance the credibility of the enterprise is very important, so do everything possible to early through WeChat certification, WeChat certification conditions are: 500 of the amount of fans and a micro-blog certification.

　30, do not sit at home to learn WeChat marketing, we should always go to some WeChat marketing QQ group, take a look at what everyone is talking about, in these groups you can learn a lot.

　31, I see a lot of people, often use WeChat to sell products to their friends, this is wrong. Do you may lose this friend, if you want to use WeChat to do business, please re apply for an account, used to sell products, do not sell products to their friends, it will make your friends feel this person is too impersonal, too utilitarian what with the interests of running, a lot of friends will away from you.

　32, WeChat content, select the right picture is very important, and often go to their own relevant micro-blog to get some pictures in the industry, do WeChat marketing, pay attention to details.

　33, push content, night push content is best, because this time the reader has enough time to read during the day, push content, suitable for product promotion, then customers can order products, bring real sales of products.

　34, the enterprise first learn the service 500, 1000 WeChat customers, many users do not represent the marketing ability, is only a number of interactive user's value is the core of WeChat marketing, creating more readers and the topic of communication, let the public account active.

　35, the water does not flow into the dead water, the public account is not active, is a dead number, there is no value.

　36, push, do not have to push the article every time, to promote some small knowledge and skills, but also a very good way, as long as it can help potential customers and readers can. I have a psychological study WeChat account subscription recently, every time a push content like micro-blog to me, I love it, because a small amount of information, will not affect my life, and can learn new knowledge, I love such public account.

　It is necessary to learn some writing techniques, how to write titles, how to set up, how to use text to stimulate the interest of readers, the content of writing, and to teach a lot of content in my public accounts.

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